Poster Brick Ideas: Turn One Strong Line Into Cause Awareness

Start with a memorable line

The best poster message can be understood quickly. Use a rhyme, a contrast, a question, a visual pun or a short joke. Keep the cause name close so the viewer knows what the message is about.

Five creative approaches

A Poster Brick can be still or use subtle motion such as a slow pan, zoom or approved animated treatment.

• Rhyme: make the reminder easy to repeat
• Analogy: explain a serious issue through a familiar object
• Meme: use a recognisable format with a useful twist
• Humour: make the harmful habit look obviously unhelpful
• Before/after: show the difference one action can make

Give the viewer somewhere to go

Pair the message with one safe action: learn more, verify independently, talk to someone, conserve a resource, share the Brick or create one for another cause.