The private sector has a critical role to play in the HIV/AIDS response, bringing resources, expertise, and innovation to the table. By engaging businesses in initiatives such as workplace testing and treatment programs, corporate social responsibility initiatives, and partnerships with civil society organizations, we can expand access to HIV/AIDS services, reduce stigma, and promote health and well-being in the workplace and beyond. By harnessing the power of the private sector, we can amplify the impact of our collective efforts and accelerate progress towards ending the HIV/AIDS epidemic.